Brand and Creative Marketing Manager

Accountabilities

• Own and continuously evolve the brand strategy, visual identity, and overall creative direction.
• Translate business and marketing objectives into distinctive creative concepts, campaigns, and visual narratives.
• Develop and maintain a scalable brand system covering guidelines, templates, imagery, typography, presentations, and visual principles.
• Define creative direction across websites, product launches, social media, events, video, sales materials, employer branding, and internal communications.
• Partner with internal designers, external agencies, developers, and other creative specialists by creating clear briefs, providing constructive feedback, and maintaining high-quality standards.
• Lead campaign concepts from initial ideation through delivery, coordinating the people, resources, and processes required to bring them to life.
• Use AI-enabled tools for creative exploration, image and video production, rapid prototyping, versioning, and workflow automation.
• Build scalable templates and creative processes that enable teams to produce high-quality, on-brand materials efficiently.
• Review creative output across the organization and consistently raise the standard of the brand’s visual communication.

Requirements

• 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related field, ideally within a B2B SaaS or technology environment.
• A strong portfolio demonstrating ownership of brand systems, campaigns, launches, or other visual work that you personally shaped and brought to market.
• Proven experience creating, owning, or significantly evolving a visual identity rather than simply applying established brand guidelines.
• Strong creative judgment, with the confidence and communication skills to explain and defend creative decisions to senior stakeholders.
• Ability to translate commercial and strategic objectives into clear, compelling creative direction.
• Experience briefing and coordinating designers, agencies, and other creative specialists.
• Strong practical understanding of AI-enabled creative workflows, including image, video, design, prototyping, or automation tools, with sound judgment around where human creativity and decision-making remain essential.
• Comfortable working in a fast-paced environment where both the business and brand are continually evolving.
• Strong organizational skills, independence, and ownership, with the ability to manage multiple projects without relying on a highly structured playbook.
• Experience in B2B technology, gaming, esports, betting, entertainment, or another visually competitive sector is a plus.
• Experience developing brand architecture across multiple products, divisions, or audiences is advantageous.
• Startup or scale-up experience is valued.
• Additional experience in motion, video, photography, 3D, experiential, or event design is beneficial.
• Familiarity with Figma, Adobe Creative Cloud, Canva, or comparable creative tools is a plus.
• Experience with website redesigns, brand migrations, or large-scale digital projects is advantageous.

Benefits

• Freelance contract with a senior-level role and significant influence over brand and creative strategy.
• Fully remote working arrangement across the EU region.
• Opportunity to shape and evolve the visual identity of a growing international B2B technology business.
• Broad creative scope spanning campaigns, digital experiences, product launches, events, social media, video, sales enablement, and employer branding.
• High degree of ownership and autonomy, with the opportunity to introduce scalable creative systems and processes.
• Exposure to AI-enabled creative workflows and the opportunity to experiment with emerging tools and technologies.
• Collaboration with marketing leadership, designers, agencies, developers, and other creative specialists.