Video Content Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Video Content Strategist based in United Kingdom.

This role offers the opportunity to shape and scale a high-impact YouTube presence within a fast-growing financial technology environment.
You will own the video content pipeline from idea generation and selection through scripting, packaging, testing, and optimization.
The role combines exceptional storytelling with a deep understanding of audience behavior, YouTube performance, and content strategy.
You’ll translate complex Bitcoin and economic topics into compelling stories that educate, engage, and build audience trust.
Success will be measured through viewership, retention, returning viewers, and the ability to continuously improve creative performance.
Working closely with marketing, production, research, and leadership teams, you’ll have substantial ownership over the channel’s editorial direction.
This is an ideal opportunity for a strategic content professional who thrives on experimentation, strong creative judgment, and measurable results.

• Own the end-to-end video content pipeline, generating, evaluating, prioritizing, and developing ideas using input from marketing, research, and other internal sources.
• Develop compelling titles and thumbnails, test different packaging approaches, and use performance insights to improve click-through and overall content reach.
• Write medium- and long-form video scripts that make complex financial, economic, and Bitcoin concepts accessible, engaging, and memorable.
• Create strong hooks and introductions designed to capture attention and sustain viewer engagement throughout each video.
• Work with production teams to ensure the final story edit follows the intended structure, pacing, narrative, and creative direction.
• Monitor YouTube performance metrics including views, audience retention, retention curves, click-through rate, and returning-viewer rate.
• Use audience and performance data to continuously refine content ideas, storytelling techniques, titles, thumbnails, and production approaches.
• Build repeatable systems for idea management, content filtering, scripting, creative testing, and performance optimization.
• Collaborate closely with hosts, producers, marketing professionals, researchers, and company leadership to develop high-quality content with a clear editorial purpose.
• Maintain a high standard of factual accuracy, integrity, and professional brand representation across all published content.

Requirements

• Demonstrated success growing a YouTube or other video channel, either independently or as part of a professional content team, with measurable impact on views and audience retention.
• Strong expertise in video content strategy, including idea development, editorial judgment, scripting, audience psychology, and content packaging.
• Deep understanding of YouTube mechanics, including click-through rate, retention curves, viewer behavior, and factors that influence channel growth.
• Exceptional writing and storytelling skills, with the ability to turn complex economic or financial concepts into clear, compelling narratives.
• Strong knowledge of Bitcoin from an economic perspective and an understanding of its relevance to broader financial and monetary challenges.
• Proven ability to develop effective hooks, introductions, titles, thumbnails, and narrative structures that encourage sustained viewing.
• Strong analytical mindset and willingness to use performance data to challenge assumptions and continuously improve creative output.
• High level of ownership and independence, with the confidence to make editorial decisions while incorporating relevant input from cross-functional stakeholders.
• Strong integrity and judgment, with the ability to communicate facts accurately and represent a brand professionally.
• On-camera, interviewing, or hosting experience is a plus.
• A background in finance, economics, journalism, or a related field is advantageous.

Benefits

• Annual salary range of $110,000–$165,000, depending on experience.
• Competitive overall compensation package with equity.
• Unlimited paid time off.
• Parental leave separate from the standard PTO policy.
• Medical, dental, and vision insurance for US-based employees.
• 401(k) for US-based employees.
• Fully remote work arrangement available across the Americas and Europe.
• Significant ownership over the video strategy, content pipeline, and channel growth.
• Opportunity to work closely with marketing, production, research, and executive leadership.
• Opportunity to build scalable content systems and directly influence measurable audience growth.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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