Product Manager - Player Onboarding & Activation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Manager - Player Onboarding & Activation based in United Kingdom.

As a Product Manager focused on Player Onboarding & Activation, you will own one of the most critical growth levers in a fast-scaling iGaming product ecosystem: converting incoming traffic into engaged, active players. In this role, you will design and optimize the full early user journey—from first visit through registration, onboarding, first deposit, and first gameplay. You will work at the intersection of product, design, marketing, and compliance, ensuring seamless, high-converting user experiences. Operating in a highly data-driven and experimental environment, you will identify friction points, test improvements, and continuously refine the activation funnel. This is a high-impact role where your decisions directly influence user growth, retention, and revenue performance.

• Own and optimize the end-to-end player onboarding funnel, analyzing user behavior to identify drop-offs and improve conversion from visitor to active player.
• Partner closely with marketing and acquisition teams to align traffic quality, campaign intent, and onboarding performance outcomes.
• Lead the design and optimization of registration and onboarding flows, ensuring smooth integration with compliance and KYC requirements.
• Collaborate with design teams to build intuitive, high-converting user experiences that accelerate time-to-first-value.
• Act as the primary product point of contact for onboarding and activation-related initiatives, ensuring alignment across stakeholders.
• Present product performance, roadmaps, and insights to senior leadership and key internal stakeholders.
• Conduct user acceptance testing and ensure delivered features meet quality, usability, and regulatory standards.
• Drive post-launch optimization through continuous monitoring of user behavior, experimentation, and data-driven improvements.

Requirements

• Minimum of 4 years of product management experience within the iGaming industry, with a strong focus on user journeys and conversion optimization.
• Strong understanding of iGaming products such as online casinos, sports betting, or similar platforms.
• Proven ability to analyze user behavior, funnel performance, and complex datasets to drive actionable product decisions.
• Experience working cross-functionally with marketing, design, compliance, and engineering teams.
• Strong organizational skills with the ability to manage multiple initiatives in a fast-paced environment.
• Deep understanding of user acquisition, onboarding flows, and activation metrics.
• Excellent communication and stakeholder management skills with the ability to influence product direction at senior levels.
• Experience with A/B testing, experimentation frameworks, and data-driven product optimization is highly valued.

Benefits

• Fully remote position with the flexibility to work from anywhere in Europe.
• Competitive compensation package aligned with experience.
• Annual performance-based reviews with opportunities for salary growth and career progression.
• Extra paid vacation days, increasing with tenure (up to 26 days total).
• Birthday day off after one year of employment.
• Health, wellness, and fitness reimbursements, including dedicated budgets after tenure milestones.
• Self-development budget for courses, training, and professional growth.
• Provided work equipment (laptop, headphones, accessories) to ensure a productive setup.
• Strong culture of transparency, experimentation, and continuous improvement in a fast-growing international environment.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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