Performance Marketing Analyst

About us:

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:

• Work closely with the Marketing team: analyze Performance Marketing data (campaigns, budgets, ROI/ROAS) to find patterns and opportunities on your own, and turn them into insights that impact the business — e.g. spot underperforming campaigns and show the effect of a proposed change;
• Automate and streamline marketing operations: build scripts and tools connecting to ad platform APIs to monitor campaign status, performance, and budgets, and create AI-powered workflows using LLM APIs to speed up routine tasks;
• Support dashboards and reports when needed, to keep campaign performance and KPIs visible;
• Contribute to our internal BetterBI system, combining marketing, finance, and product data.

About you:

• 2+ years of hands-on experience specifically in Marketing/Performance Marketing Analytics;
• A track record of business-impacting cases where you personally identified an opportunity or problem in campaign data, suggested a change, and achieved measurable results (e.g. increased revenue or ROAS, or saved budget).
• Proficiency in SQL, Excel, Python skills for data manipulation and scripting;
• Solid understanding of paid marketing platforms and their metrics — Meta Ads, Google Ads, TikTok Ads;
• Practical experience with AI tools and prompt engineering to solve business tasks;
• Strong business sense — you understand how marketing metrics work and why they change;
• Strong written and spoken English.
• Hands-on experience with BI tools and data visualization (e.g., Tableau)
  

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms: Instagram, LinkedIn.